SEO ROI Statistics


  • The average value per click for Google search traffic is $40.
  • The average ROI ratio for SEO marketing is 22:1, equivalent to a 2,200% return.
  • Technical SEO has an ROI of 117%.
  • SEO leads have a close rate of 14.6%, while outbound leads have a 1.7% close rate.
  • SEO content marketing strategies are 62% less expensive than outbound marketing but generates three times as many leads.

SEO ROI Stats for 2024-2023

  • Approximately 53% of traffic for a business typically comes from organic searches.
  • Different types of SEO yield different ROIs. For example, Standard Content Marketing has a 16% ROI, while Thought Leadership Marketing, focusing on audience personas, tops the list with a 748% ROI.
  • 70-80% of users ignore paid search ads and prefer organic search results.
  • The average click-through rate for the first position on Search Engine Results Pages (SERP) is 34.36%.
  • 57% of B2B marketers report that SEO generates more leads than any other marketing initiative.
  • SEO is a key driver of online success, directly influencing a website’s ranking on search engine results pages.
  • Despite challenges like Google’s frequent algorithm updates, millions of brands use SEO daily to enhance their businesses.
  • SEO strategies are accessible to all, requiring practices like using long-tail keywords and optimizing websites for mobile.
  • For each $1,000 spent on Google Ads, businesses report an average revenue of $2,000.
  • The top 3 organic search results receive 75.1% of all clicks.
  • Marketers with mature SEO programs are twice as likely to report a revenue lift between 10% and 20%.
  • A 2.8% average increase in revenue is observed from investing in SEO.
  • The average ROI for e-commerce SEO ranges between 700% and 900%.
  • Small businesses see an average traffic increase of 30% within four months of investing in SEO.
  • 60% of marketers highlight inbound marketing (SEO, blog content) as their highest quality source of leads.
  • 61% of marketers prioritize improving organic SEO presence as their top inbound marketing tasks.
  • Organic search results are 5.66 times more probable to be clicked on as opposed to paid search results.


Key SEO ROI Facts, Trends, and Stats


SEO is a cornerstone of online visibility and directly impacts where a website ranks on search engine results pages. About half of a business’s traffic, precisely 53%, is often generated through organic searches. The appeal of SEO becomes more apparent when compared to other marketing strategies, as it is 62% cheaper than outbound marketing, yet it yields threefold more leads.

An outstanding statistic is that the return on investment in SEO marketing is enormous, with the average ROI ratio at 22:1, translating into a jaw-dropping 2,200% return. Despite ongoing challenges, such as frequent updates to Google’s algorithms, countless brands use SEO daily to augment their businesses.

Diversity in SEO methods can lead to varied ROIs. Technical SEO, which includes optimizing a website for mobile use, garners an ROI of 117%. More traditional content marketing lags a bit, with a 16% ROI. However, the Thought Leadership Marketing approach, which centers on audience personas, outshines all with a stunning 748% ROI.

More Statistics of ROI From SEO Marketing

The SEO landscape is accessible and intuitive, needing basic strategies like incorporating long-tail keywords and website optimization for mobile use. The evidence of SEO‘s effectiveness continues beyond that. For example, the first three organic search results scoop up 75.1% of all clicks, with the first position on the SERP enjoying a 34.36% click-through rate.

Interestingly, SEO leads have a significantly higher close rate of 14.6%, as opposed to 1.7% for outbound leads. This superiority extends to the likelihood of clicks, where organic search results beat paid ones by a factor of 5.66. Even small businesses enjoy the SEO benefits, experiencing an average 30% surge in traffic within just four months of their investment.

When considering Google search traffic, each click has an average value of $40. Additionally, SEO is highly prioritized among marketers, with 61% putting improving SEO and organic presence at the top of their inbound marketing tasks. It’s also worth noting that most users, between 70-80%, favor organic search results over paid ads.

Businesses investing in Google Ads can expect a revenue of about $2 for every $1 spent. Generally, an investment in SEO correlates with a 2.8% rise in revenue on average.  Local SEO programs double the likelihood of marketers reporting a revenue lift of 10% and 20%. Astonishingly, the average ROI for e-commerce SEO oscillates between a hefty 700% and 900%.

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