Henderson, Nevada, is one of the largest cities in Nevada, following closely after Las Vegas. The city has a rich history and has played a significant role in local and national business, including marketing and advertising.

The city of Henderson’s beginnings can be traced back to the early 1940s, during World War II. The Basic Magnesium Plant was established in 1942 to provide vital magnesium for munitions and airplane parts for the war effort. Its location was chosen due to the vast deposits of magnesium in the area. A town named Henderson was laid out for workers and their families.

Henderson Map

Following the war’s end, plans were to sell the plant and demolish the town. Still, Henderson’s population fought to keep their community, leading to the incorporation of Henderson on April 16, 1953. The city was named after U.S. Senator Charles Henderson, a significant figure in Nevada’s history.

Henderson’s business relevance increased significantly in the post-war years. The city experienced rapid growth during the 1980s and 1990s, attracting industries including high-tech manufacturing and commercial development. This growth was stimulated by the city’s strategic location near Las Vegas and favorable business and tax conditions in the state of Nevada.

One of the key businesses in Henderson’s history is the Titanium Metals Corporation (TIMET), one of the world’s largest suppliers of titanium parts, which maintains a significant operation in Henderson.

Henderson’s role in marketing and advertising is tied mainly to its proximity to Las Vegas, a global hub for these industries. Many marketing and advertising agencies have offices in Henderson to serve local, regional, and national clients, capitalizing on the city’s growing reputation as a business-friendly environment. The city’s booming economy and increasing population have also attracted many businesses that rely heavily on marketing and advertising to thrive.

While it might not have a distinct history in advertising like cities known for Madison Avenue or Silicon Valley, its growth and location have provided a hotbed for innovation and expansion. Notable regional marketing events include the Las Vegas Digital Marketing Conference, which attracts experts worldwide and provides networking and learning opportunities for those in the industry.

As of August 2023, Henderson continues to grow, focusing on attracting new businesses and supporting existing ones. Efforts to diversify the city’s economy beyond tourism and gaming have led to developing sectors like technology, healthcare, and finance. As the city grows, advertising and online marketing will be crucial to its economic success.