Search Engine Marketing Statistics 2024-2023

The Importance of Search Engine Marketing: Key Statistics and Insights For 2023-2024

• Studies have revealed that 93% of consumers claim that online reviews influence their purchase decisions, which makes them incredibly valuable.
• As of mid-2020, Google’s global search engine market share was 92.06%
• Google’s Pirate Update can cause 89% decline in search traffic for infringing sites.
• Just 11% of URLs kept the same position on mobile as on desktop.
• Facebook estimates that video posts generate six times more interaction than photo or link posts on average while Twitter has seen a spike in video views by over 160%.
• 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020).
• 88% of potential customers seek for online reviews before picking local services
• Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
• Food “near me” searches are the most common, according to 84% of them
• Out of the top results on a Google search page, over 99% of the websites have at least one external link.
• SEO can cut the cost of customer acquisition by 87.41% on average compared to digital advertising.

Search Marketing and SEM Stats

Studies have revealed that 93% of consumers claim that online reviews influence their purchase decisions, which makes them incredibly valuable, according to a SearchEngineJournal report. This implies that online reviews are a significant component for consumers when making purchasing decisions. As a result, organizations should give collecting and managing online reviews top priority as they can significantly influence customer behavior. This entails actively looking for customer feedback, replying to both positive and negative ones promptly and competently, and making efforts to keep a high overall rating. Businesses can also utilize internet reviews to get customer feedback and insights about their goods and services. This can help them spot areas for improvement and better serve their clients’ demands.

As of mid-2020, Moz points out that Google’s global search engine market share was 92.06%, according to a figure from Statista. This shows that Google is the leading player in the global search engine market, with a much bigger market share than its rivals. The consequences for corporations and digital marketers are numerous. First and foremost, it indicates that since Google is likely to be the main search engine used by the majority of internet users, it is essential for businesses to optimize their websites and content for Google. This entails adhering to SEO best practices, such as using pertinent keywords, enhancing the speed and structure of websites, and producing useful, high-quality content. Additionally, using Google advertising may be beneficial for businesses as it might supply an effective way to reach a large and targeted audience.

The Google Pirate Update, which was launched in 2012 and targets websites that include pirated content, may have a major effect on the search traffic of offending sites, according to a figure from Searchengineland, “Via a document Google submitted to the U.S. Copyright Office, that Google’s Pirate Update can cause 89% decline in search traffic for infringing sites.” The consequences for corporations and digital marketers are numerous. It underlines the need of abiding by copyright rules and avoiding the usage of pirated content on websites in the first place. This can assist companies in maintaining their search traffic and avoiding Google’s Pirate Update penalties. Businesses may also find it beneficial to keep track of their search traffic.

More Search Marketing Facts

The majority of URLs do not keep the same position in search results when viewed on mobile devices as they do when accessed via desktop computers, according to a statistic from SmartInsights, “According to SEMRush, just 11% of URLs kept the same position on mobile as desktop.” The consequences for corporations and digital marketers are numerous. As a considerable amount of internet traffic is increasingly accessed through mobile devices, it first and foremost underlines the significance of optimizing websites for mobile devices. This involves ensuring that websites are mobile-friendly, responsive, and have quick loading times. Monitoring a company’s search ranks on both desktop and mobile devices may also be useful, as this can provide insight into how their website is performing across different devices.

Video content is more likely to engage users on social media platforms like Facebook and Twitter than other sorts of content like photographs or links, per a report from Entrepreneur: “Facebook estimates that video posts generate six times more interaction than photo or link posts on average while Twitter has seen a spike in video views by over 160%.” The consequences for corporations and digital marketers are numerous. It emphasizes the potential advantages of including video content in a social media marketing plan first and foremost. This entails producing quick, captivating videos that highlight a company’s goods or services and disseminating them over social media platforms. Additionally, as video advertising has the potential to be a powerful tool for reaching a sizable and focused audience, it can be beneficial for firms to take it into consideration.

A statistic from BrightLocal states that “78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020).” This suggests that a sizeable portion of consumers are using the internet on a regular basis to learn more about local businesses. The consequences for corporations and digital marketers are numerous. It underlines the value of local companies having an online presence in the first place because doing so can help them reach a wider audience and inform potential clients about their goods and services. This includes setting up a website, social media pages, and listings on review and local business directories.

88% of potential customers seek for online reviews before picking local services, according to a Safaridigital study, indicating that a sizeable amount of consumers use online reviews as a source of information when evaluating local businesses. The consequences for corporations and digital marketers are numerous. It underscores the significance of controlling online reviews in the first place, since they can have a considerable influence on how prospective buyers make decisions. This entails actively looking for customer feedback, replying to both positive and negative ones promptly and competently, and making efforts to keep a high overall rating. According to online review statistics, website businesses can also use internet reviews to get feedback and understanding about their goods and services.

A statistic from Business2community indicates that leads generated from search engines are significantly more likely to result in a sale or conversion compared to outbound leads: “Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.” The consequences for corporations and digital marketers are numerous. It underlines the necessity of spending money on search engine marketing (SEM) in order to increase leads and sales. This includes making websites search engine-friendly, utilizing paid search advertising, and producing valuable, pertinent material that draws targeted traffic. Additionally, organizations may find it beneficial to think about utilizing lead-generation forms and other resources to capture leads from search traffic and nurture these leads into sales.

Food “near me” searches are the most common, according to 84% of them, according to a figure from Uberall, which implies that a lot of food-related searches are geared toward locating options that are close by. For firms and digital marketers in the food industry, this has a variety of ramifications. It emphasizes the significance of optimizing for local search in the first place, as doing so can assist businesses to draw in more targeted visitors from search engines and raise their visibility in search results. In addition to employing relevant keywords and location-based tags in website content and social media posts, this entails claiming and optimizing listings on regional company directories and review websites. Additionally, it can be beneficial for companies to think about utilizing location-based advertising.

A large number of websites that rank highly in search results have at least one external link going to their website, according to Forbes, which states that “Out of the top results on a Google search page, over 99% of the websites have at least one external link.” The consequences for corporations and digital marketers are numerous. First and foremost, it suggests that a website’s placement in search results may be influenced by the presence of external connections pointing to it. Online directories, social media accounts, and links from other reliable websites are examples of this. In order to obtain external links, it may also be beneficial for businesses to take into account the utilization of link-building techniques like guest blogging and broken link-building.

Search engine optimization (SEO) may be a substantially more cost-effective technique of recruiting customers than digital advertising, according to a Terakeet study that states “SEO can cut the cost of customer acquisition by 87.41% on average compared to digital advertising.” The consequences for corporations and digital marketers are numerous. It emphasizes the possible advantages of using organic SEO as a component of a digital marketing plan in the first place. This entails making websites search engine-friendly, utilizing pertinent keywords, and producing useful, high-quality content. In order to reach and engage with potential customers, businesses may find it useful to take into account the use of other affordable digital marketing strategies, such as email marketing and social media marketing.