Key UX User Experience Statistics For 2023-2024
User Experience Business Statistics:
- 68% of users abandon a brand because they feel the company is indifferent to their needs.
- 74% of businesses believe that user experience is crucial for increasing sales.
- A business without a website could lose up to 80% of potential customers.
- A one-second delay in page response can cause a 7% drop in conversions.
- For every dollar invested in website UX, businesses can expect a return of up to $100.
- Improved UI can boost your website’s conversion rate by 200%, while better UX design can lead to a 400% increase in conversions.
- Over 70% of small businesses don’t utilize call-to-action (CTA) buttons on their websites.
- Slow-loading websites result in a $2.6 billion revenue loss annually.
Content User Experience Statistics:
UX Content stats
- 14.7% of the world’s top websites also use WordPress.
- 34% of customers may make impromptu purchases after encountering personalized content.
- 39% disengage from content if images don’t load or the loading time is excessive.
- 45% of users appreciate content that displays well on all devices.
- 54% of users prefer content tailored to their interests.
- WordPress, the leading content management system (CMS), accounts for 39.5% of all websites online.
User Behavior and Experience Statistics:
User behavior stats for UX
- 44% of customers share negative online experiences with friends.
- 63% of individuals prefer messaging an online chatbot for interacting with businesses or brands.
- 70% of users appreciate relatable humor used by companies.
- 86% of visitors want more product information on a company’s website.
- 88% of online consumers claim they won’t revisit a website after experiencing poor user experience.
- A website’s aesthetics influence its credibility for 75% of customers.
- Before visiting a store, 46% of consumers check a business’s website or online inventory.
- If a chatbot fails to resolve an issue, 79% of users would like to speak with an actual person.
- Web pages with videos keep visitors engaged 88% longer.
- With 420 million global users, ad blockers are primarily adopted due to inadequate user experience caused by ads.
User Experience Design Statistics:
Stats on UX in web design
- 13.51% of businesses spend $5,000 to $6,000 on web design.
- 24.3% of companies allocate $2,000 to $2,500 for web design.
- 41% of customers prefer simple website design, while 59% seek impressive design.
- 48% of visitors view a website’s design as the most critical factor in determining a brand’s credibility.
- According to 54% of marketing professionals, ad clutter is the most significant barrier to excellent user experience.
- Design influences 94% of a website’s initial impressions.
- Design issues account for 94% of unfavorable user feedback.
- Site features and functionalities influence web design costs for 61.5% of businesses.
- UX design affects web design costs for 46.1% of companies.
Mobile User Experience Statistics:
Stats on mobile UX
- 50% of users will use a website less if it isn’t mobile-friendly, even if they like the business.
- 52% of users are less likely to engage with companies needing more responsive mobile design.
- 67% of mobile users prefer purchasing products from mobile-friendly sites over competitors.
- 73% of mobile internet users have encountered slow-loading websites.
- 80% of mobile users shop online using their smartphones.
- 85% of users believe a business’s mobile website should be better than its desktop version.
- 90% of all mobile site visitors begin scrolling within 14 seconds, with 50% starting within 10 seconds.
- 96% of users have encountered non-mobile-optimized sites.
- Mobile site visitors tend to leave a page taking over three seconds to load 53% of the time.
- Poor mobile optimization frustrates 48% of users.
Cited Sources:
- https://www.zippia.com/advice/user-experience-statistics/
- https://userguiding.com/blog/ux-statistics-trends/
- https://startupbonsai.com/ux-statistics/
- https://techjury.net/blog/user-experience-stats/#gref
- https://www.leadpages.com/blog/ux-statistics
- https://www.smallbizgenius.net/by-the-numbers/ux-statistics/
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