SEO Statistics 2022-2021
- Longer articles receive approximately 77% more backlinks than shorter articles.
- The top page listed in a Google search has an average clickthrough rate of 32%.
- 46% of all Google searches are for a local service or business.
- On average, 40% of business revenue is generated by organic search.
- Using SEO-optimized title tags can increase clickthrough rates by more than 437%.
- The top 5 results on the first page of any SERP receive approximately 67% of all clicks.
- 48% of users say they prefer voice search over text for making general web searches.
- Google accounts for 92.42% of all global web searches from desktops.
SEO Facts 2022-2021
Longer length content continues to outperform short-form content in terms of shares, with experts stating that long-form content is over 77% more likely to receive a backlink, and results in 56% more social shares, than their short-form counterparts. Experts suggest that written content should range between 1,000 – 2,000 words to see the best performance, however a study conducted by Moz suggests that content exceeding 3,000 words generates 4x the amount of social media shares.
Furthermore, long form content is better suited to become evergreen content, or content that users will continue to visit long after the page initially goes up. This means consistent traffic to your site over the long term, rather than focusing on short form content and hoping to get something to go viral on social media.
Everybody knows that position one in the search results is the best, but what many don’t realize is just how important ranking your site on the first page really is. Most users don’t ever bother venturing to the second page of search results, and even the 10th result on the first SERP page is, on average, only garnering an abysmal 2.5% of all clicks. Even if your site ranks 5th on the first page of results, chances are that you’re only receiving an average of about 7% of all clicks.
Back in 2014, Google introduced their first iteration of their Pidgeon update. This update made it easier for local businesses to rank highly in search results with local intent, prioritizing businesses that are in close proximity to the searcher’s current location. This update helped capture search result page market share from larger corporations that had previously outbid their smaller competitors.
With 46% of all Google searches having local intent, it’s crucial for your business to utilize Google’s business tools to your full advantage. When potential customers search for your business or the service you offer, appearing in the Local Pack at the top of the page can result in a massive boost in traffic and revenue for your business. Analytics show that 28% of all searches for something nearby result in a purchase.
Recently conducted studies have shown that on average, a staggering 40% of all business revenue is generated via organic search results. For this reason, many marketers strongly prefer optimizing for search engines over pay per click advertising, as the cost to acquire customers is far lower than pay per click advertising.
SEO marketing experts recommend optimizing your website’s content and metadata to target keywords with medium to high search volume in order to boost your website’s ranking in organic search results.
A study conducted by Safari Digital in 2022 showed that updating previously written title tags with a keyword optimized title resulted in up to a 400% increase in clickthrough rate to their website’s content. The test, conducted across 16 websites and over 135 individual webpages, focused on inserting relevant keywords with higher search volumes, and resulted in an average increase in clickthrough rate of 107%.
Not all search results on the first page are created equal; the first five results on any given results page receive just shy of 67% of all clicks, with lower ranked positions (6 and below) only raking in an underwhelming 3.37%. The first result in a search results page is also more likely to generate backlinks, with an average of 3.8 times more backlinks than the remaining results on the page.
Ranking higher in search results also helps boost credibility and authority in your domain. Consumers are much more likely to trust a business that ranks at the top of a Google search for a given query, as it demonstrates that the business has likely invested time and energy into creating the content of their website.
According to a study conducted by Adobe, 48% of users say they prefer using voice assistants, like Siri, to perform general web searches. Despite privacy concerns over always listening devices like Amazon’s Alexa, voice search has continued to rise in popularity over the last several years. Surprisingly enough, voice searches load faster, too – the average voice search clocks in at 4.6 seconds, which is approximately 50% faster than the average webpage’s load time.
According to the study, 44% of respondents said they use some form of voice search on a daily basis, most frequently using a smartphone. On average, the reading level of a voice search result is ninth grade, with an average length of only 29 words. Further, the typical voice search result is far more likely to be shared on social media channels, receiving nearly 1,200 Facebook shares and 44 tweets on average.
When it comes to search market sector domination, there’s no question that Google takes the cake. Google accounts for a whopping 92.42% of all search traffic, with Bing in second place with a measly 2.61% and Yahoo with 1.9%. This means that Google’s search algorithm should be your main priority when it comes to optimizing your website’s content and metadata.
For context, just one year ago in February of 2021, Google’s search market share was right around 86.6% – this means Google has increased their search market share nearly 6% over the last year alone.