{"id":3371,"date":"2024-03-20T17:02:31","date_gmt":"2024-03-20T17:02:31","guid":{"rendered":"https:\/\/www.keystaragency.com\/?p=3371"},"modified":"2024-03-25T16:39:39","modified_gmt":"2024-03-25T16:39:39","slug":"digital-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.keystaragency.com\/digital-marketing-statistics\/","title":{"rendered":"Digital Marketing Statistics 2024"},"content":{"rendered":"<h1>Digital Marketing Statistics 2024<\/h1>\n<div id=\"mk-breadcrumbs\">\n<div class=\"mk-breadcrumbs-inner light-skin\"><a href=\"https:\/\/www.keystaragency.com\/\">Home<\/a> \u00bb <a href=\"https:\/\/www.keystaragency.com\/category\/stats\/\">Stats<\/a> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Digital Marketing Statistics<\/strong><\/span><\/div>\n<\/div>\n<h3>Digital Marketing Strategy Stats<\/h3>\n<ul>\n<li>80% of digital marketers did not need to change client strategies due to 2023-2024 recession concerns &#8211; <a href=\"https:\/\/www.mediavalet.com\/blog\/digital-marketing-statistics\">Media Valet<\/a><\/li>\n<li>77% of marketing managers say stakeholder involvement in strategy is complex due to organizational management silos<\/li>\n<\/ul>\n<h3>Search Engine Optimization Statistics<\/h3>\n<ul>\n<li>Inbound link building strategies will grow by 97% &#8211; <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot<\/a><\/li>\n<li>Organic searches account for 33% of e-commerce website visits. &#8211; KeyStar Agency<\/li>\n<\/ul>\n<h3>Ecommerce Statistics<\/h3>\n<p>56% percent of online shoppers between the ages of 16 to 64 make purchases online weekly &#8211; <a href=\"https:\/\/datareportal.com\/global-digital-overview\">DataReportal<\/a><\/p>\n<h3>Content Marketing Statistics<\/h3>\n<ul>\n<li>45% of marketers say there is little correlation between ROI and posting more content more often &#8211; <a href=\"https:\/\/www.responsify.com\/digital-marketing-statistic\">Responsify<\/a><\/li>\n<\/ul>\n<h4>PPC &amp; Paid Advertising Statistics<\/h4>\n<ul>\n<li>78% of digital marketers spend more than $50,000 a month on PPC, and only 18% are spending more than $500,000 per month &#8211; <a href=\"https:\/\/www.semrush.com\/blog\/advertising-statistics\/\">SEM Rush<\/a><\/li>\n<li>With $202.40 billion in volume, search advertising is digital marketing&#8217;s largest market segment<\/li>\n<li>2024 estimates show just under $603 billion in digital ad spending &#8211; <a href=\"https:\/\/www.demandsage.com\/digital-marketing-statistics\/\">Demand Sage<\/a><\/li>\n<\/ul>\n<div id=\"attachment_1318\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1318\" class=\"size-medium wp-image-1318\" src=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2022\/10\/ppc-statistics-300x169.jpg\" alt=\"Pay-Per-Click Stats and Statistics\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2022\/10\/ppc-statistics-300x169.jpg 300w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2022\/10\/ppc-statistics-1024x576.jpg 1024w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2022\/10\/ppc-statistics-768x432.jpg 768w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2022\/10\/ppc-statistics.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1318\" class=\"wp-caption-text\">Pay Per Click PPC Statistics<\/p><\/div>\n<h4>Social Media Marketing Statistics<\/h4>\n<ul>\n<li>75% of marketing consultants say they&#8217;ve increased traffic in 2024 with social marketing &#8211; <a href=\"https:\/\/www.responsify.com\/digital-marketing-statistic\">Responsify<\/a><\/li>\n<li>266,000,000 new users joined social media platforms in 2023-2024, that&#8217;s about 730k a day &#8211; <a href=\"https:\/\/datareportal.com\/global-digital-overview\">DataReportal<\/a><\/li>\n<\/ul>\n<h4>Conversion Rate Optimization Statistics<\/h4>\n<ul>\n<li>Page titles with a question have 15% higher CTR than regular titles &#8211;<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot<\/a><\/li>\n<\/ul>\n<h4>Mobile Internet Traffic Stats<\/h4>\n<ul>\n<li>53% of global internet traffic is on mobile phone devices &#8211; <a href=\"https:\/\/www.semrush.com\/blog\/advertising-statistics\/\">SEM Rush<\/a><\/li>\n<li>92.3% of internet shoppers use websites via mobile devices &#8211; <a href=\"https:\/\/www.rebelmouse.com\/digital-marketing-statistics-2024\">RebelMouse<\/a><\/li>\n<\/ul>\n<p><strong>Key Marketing Insights for Digital<\/strong><\/p>\n<p>Theses key <strong>2024 digital marketing trends<\/strong> provided offer a comprehensive overview of the current landscape in digital marketing and SEO for professionals in 2024, highlighting both opportunities and challenges in various aspects of the field.<\/p>\n<p>The fact that 80% of digital marketers did not feel the need to alter client strategies due to recession concerns suggests a strong confidence in the resilience and effectiveness of current digital marketing strategies despite economic uncertainties. This resilience might be attributed to the digital sector&#8217;s ability to quickly adapt and leverage online consumer behavior trends. However, 77% of marketing managers facing difficulties with stakeholder involvement due to organizational silos indicates a significant barrier to effective strategy implementation. This challenge underscores the importance of improving internal communication and collaboration within organizations to ensure that digital marketing strategies are well-aligned with broader business goals.<\/p>\n<div id=\"attachment_1338\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1338\" class=\"size-medium wp-image-1338\" src=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/04\/local-seo-stats-statistics-300x169.jpg\" alt=\"Local SEO Statistics for 2023-2024\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/04\/local-seo-stats-statistics-300x169.jpg 300w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/04\/local-seo-stats-statistics-1024x576.jpg 1024w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/04\/local-seo-stats-statistics-768x432.jpg 768w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/04\/local-seo-stats-statistics.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1338\" class=\"wp-caption-text\">2023 Local SEO Statistics<\/p><\/div>\n<p>The expected 97% growth in inbound backlinks and the 15% higher click-through rate (CTR) for page titles with questions highlight specific SEO and content optimization strategies that can significantly enhance visibility and engagement online. These insights provide actionable tactics for SEO professionals to improve their content&#8217;s performance in search engine results.<\/p>\n<p>Since 53% of global internet traffic comes from mobile devices emphasizes the critical need for mobile-optimized content and advertising strategies. Additionally, the spending trends in PPC advertising, with a significant portion of digital marketers investing over $50,000 a month, reflect the competitive and costly nature of securing visibility in paid search and social media platforms.<\/p>\n<p>The projection of nearly $603 billion in digital ad spending, with search advertising constituting the largest segment, underscores the vast scale and continued growth potential of the digital advertising ecosystem. This growth trajectory offers ample opportunities for marketers to innovate and capture value in a highly dynamic market.\u00a0 But the observation that posting more content does not necessarily correlate with higher ROI presents a cautionary note on content strategy. It suggests a need for a more strategic approach to content creation and distribution, focusing on quality and relevance rather than volume alone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2838\" src=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/12\/cta-call-to-action-statistics-300x169.webp\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/12\/cta-call-to-action-statistics-300x169.webp 300w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/12\/cta-call-to-action-statistics-1024x576.webp 1024w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/12\/cta-call-to-action-statistics-768x432.webp 768w, https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/12\/cta-call-to-action-statistics.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Lastly, the success reported by 75% of marketing consultants in increasing traffic through social marketing highlights the effectiveness of social media platforms in driving engagement and reinforcing the importance of integrating social media strategies into the overall marketing mix.<\/p>\n<p>For digital marketers, social media managers, PR\/ media agencies and SEO professionals in 2024, this data underscores the importance of adaptability, strategic alignment, and a focus on emerging trends and technologies to navigate the complexities of the digital landscape effectively.<\/p>\n<p>Cited Sources:<\/p>\n<ol>\n<li>https:\/\/www.mediavalet.com\/blog\/digital-marketing-statistics<\/li>\n<li>https:\/\/www.hubspot.com\/marketing-statistics<\/li>\n<li>https:\/\/www.semrush.com\/blog\/advertising-statistics\/<\/li>\n<li>https:\/\/www.demandsage.com\/digital-marketing-statistics\/<\/li>\n<li>https:\/\/www.responsify.com\/digital-marketing-statistics<\/li>\n<li>https:\/\/www.rebelmouse.com\/digital-marketing-statistics-2024<\/li>\n<li><a href=\"https:\/\/datareportal.com\/global-digital-overview\">https:\/\/datareportal.com\/global-digital-overview<\/a><\/li>\n<li><a href=\"https:\/\/theloopmarketing.com\/digital-marketing-statistics\/\">https:\/\/theloopmarketing.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.ziflow.com\/blog\/digital-marketing-statistics\">https:\/\/www.ziflow.com\/blog\/digital-marketing-statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/35-content-marketing-statistics\/\">https:\/\/www.clearvoice.com\/resources\/35-content-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/20-must-know-digital-marketing-statistics-facts-2024-zorbis-inc--nt2pf\/?trk=organization_guest_main-feed-card_feed-article-content\">https:\/\/www.linkedin.com\/pulse\/20-must-know-digital-marketing-statistics-facts-2024-zorbis-inc&#8211;nt2pf\/?trk=organization_guest_main-feed-card_feed-article-content<\/a><\/li>\n<li><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/digital-marketing-statistics\/\">https:\/\/www.searchlogistics.com\/learn\/statistics\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/237967\/online-advertising-spending-in-latin-america\/\">https:\/\/www.statista.com\/statistics\/237967\/online-advertising-spending-in-latin-america\/<\/a><\/li>\n<li><a href=\"https:\/\/www.engati.com\/blog\/digital-marketing-statistics\">https:\/\/www.engati.com\/blog\/digital-marketing-statistics<\/a><\/li>\n<li><a href=\"https:\/\/blog.visitorqueue.com\/52-marketing-stats-you-need-to-know\/\">https:\/\/blog.visitorqueue.com\/52-marketing-stats-you-need-to-know\/<\/a><\/li>\n<li><a href=\"https:\/\/wpforms.com\/digital-marketing-statistics\/\">https:\/\/wpforms.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/fitsmallbusiness.com\/digital-marketing-statistics\/\">https:\/\/fitsmallbusiness.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/digital-marketing-trends-2024\/\">https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/digital-marketing-trends-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/key-digital-marketing-trends-for-2024\">https:\/\/digitalmarketinginstitute.com\/blog\/key-digital-marketing-trends-for-2024<\/a><\/li>\n<li><a href=\"https:\/\/www.insiderintelligence.com\/content\/advertising-trends-watch-2024\">https:\/\/www.insiderintelligence.com\/content\/advertising-trends-watch-2024<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/keeping-up-digital-marketing-trends-2024-digitrends-uh86f\/\">https:\/\/www.linkedin.com\/pulse\/keeping-up-digital-marketing-trends-2024-digitrends-uh86f\/<\/a><\/li>\n<li><a href=\"https:\/\/www.fastcompany.com\/90972881\/predicting-the-top-5-digital-marketing-trends-for-2024\">https:\/\/www.fastcompany.com\/90972881\/predicting-the-top-5-digital-marketing-trends-for-2024<\/a><\/li>\n<li><a href=\"https:\/\/www.cmswire.com\/digital-marketing\/top-marketing-trends-to-watch-in-2024\/\">https:\/\/www.cmswire.com\/digital-marketing\/top-marketing-trends-to-watch-in-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/www.sixthcitymarketing.com\/digital-marketing-stats\/\">https:\/\/www.sixthcitymarketing.com\/digital-marketing-stats\/<\/a><\/li>\n<li><a href=\"https:\/\/2stallions.com\/blog\/digital-marketing-trends\/\">https:\/\/2stallions.com\/blog\/digital-marketing-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/www.huptechweb.com\/digital-marketing-stats-2024\/\">https:\/\/www.huptechweb.com\/digital-marketing-stats-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/www.brandwatch.com\/blog\/top-digital-marketing-trends\/\">https:\/\/www.brandwatch.com\/blog\/top-digital-marketing-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/contentsquare.com\/blog\/trends-in-digital-marketing\/\">https:\/\/contentsquare.com\/blog\/trends-in-digital-marketing\/<\/a><\/li>\n<li><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">https:\/\/www.hootsuite.com\/research\/social-trends<\/a><\/li>\n<li><a href=\"https:\/\/blog.sagipl.com\/digital-marketing-statistics\/\">https:\/\/blog.sagipl.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.techdogs.com\/td-articles\/stats\/the-latest-digital-marketing-stats-you-must-know-in-2024\">https:\/\/www.techdogs.com\/td-articles\/stats\/the-latest-digital-marketing-stats-you-must-know-in-2024<\/a><\/li>\n<li><a href=\"https:\/\/goatagency.com\/blog\/social-media-marketing\/social-media-marketing-statistics\/\">https:\/\/goatagency.com\/blog\/social-media-marketing\/social-media-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/nealschaffer.com\/social-media-marketing-statistics\/\">https:\/\/nealschaffer.com\/social-media-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-statistics\/\">https:\/\/www.crowdspring.com\/blog\/marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/coalitiontechnologies.com\/blog\/predictions-and-top-marketing-trends-for-2024\">https:\/\/coalitiontechnologies.com\/blog\/predictions-and-top-marketing-trends-for-2024<\/a><\/li>\n<li><a href=\"https:\/\/www.insiderintelligence.com\/content\/7-trends-advertisers-watch-2024\">https:\/\/www.insiderintelligence.com\/content\/7-trends-advertisers-watch-2024<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalwebsolutions.com\/blog\/33-digital-marketing-stats-to-guide-your-marketing-success\/\">https:\/\/www.digitalwebsolutions.com\/blog\/33-digital-marketing-stats-to-guide-your-marketing-success\/<\/a><\/li>\n<li><a href=\"https:\/\/nytlicensing.com\/latest\/trends\/impressive-content-marketing-statistics\/\">https:\/\/nytlicensing.com\/latest\/trends\/impressive-content-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/personifycorp.com\/blog\/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore\/\">https:\/\/personifycorp.com\/blog\/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore\/<\/a><\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/digital-marketing-trends\/\">https:\/\/www.webfx.com\/blog\/marketing\/digital-marketing-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/ampifire.com\/blog\/content-marketing-statistics\/\">https:\/\/ampifire.com\/blog\/content-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/thriveagency.com\/news\/20-key-advertising-trends-to-watch-in-2024\/\">https:\/\/thriveagency.com\/news\/20-key-advertising-trends-to-watch-in-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know\/\">https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know\/<\/a><\/li>\n<li><a href=\"https:\/\/www.invoca.com\/blog\/retail-marketing-statistics\">https:\/\/www.invoca.com\/blog\/retail-marketing-statistics<\/a><\/li>\n<li><a href=\"https:\/\/contentjourney.com\/content-marketing-stats-to-know-when-planning-for-2023\/\">https:\/\/contentjourney.com\/content-marketing-stats-to-know-when-planning-for-2023\/<\/a><\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\">https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/<\/a><\/li>\n<li><a href=\"https:\/\/techaffinity.com\/blog\/digital-marketing-trends-in-2024\/\">https:\/\/techaffinity.com\/blog\/digital-marketing-trends-in-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/social-media-trends-for-2024\/\">https:\/\/www.smartinsights.com\/digital-marketing-strategy\/social-media-trends-for-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/porchgroupmedia.com\/blog\/email-marketing-statistics\/\">https:\/\/porchgroupmedia.com\/blog\/email-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/237974\/online-advertising-spending-worldwide\/\">https:\/\/www.statista.com\/statistics\/237974\/online-advertising-spending-worldwide\/<\/a><\/li>\n<li><a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-trends\">https:\/\/www.vistaprint.com\/hub\/marketing-trends<\/a><\/li>\n<li><a href=\"https:\/\/2stallions.com\/blog\/social-media-marketing-trends\/\">https:\/\/2stallions.com\/blog\/social-media-marketing-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/brand2grand.com\/digital-marketing-statistics\/\">https:\/\/brand2grand.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/blog.keitaro.io\/en\/marketing-insights-digital-marketing-trends-2024\/\">https:\/\/blog.keitaro.io\/en\/marketing-insights-digital-marketing-trends-2024\/<\/a><\/li>\n<li><a href=\"https:\/\/www.sixthcitymarketing.com\/email-marketing-stats\/\">https:\/\/www.sixthcitymarketing.com\/email-marketing-stats\/<\/a><\/li>\n<li><a href=\"https:\/\/meetanshi.com\/blog\/digital-marketing-statistics\/\">https:\/\/meetanshi.com\/blog\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics\">https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.grazitti.com\/blog\/digital-marketing-statistics\/\">https:\/\/www.grazitti.com\/blog\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/databox.com\/b2b-marketing-statistics-for-strategy-building\">https:\/\/databox.com\/b2b-marketing-statistics-for-strategy-building<\/a><\/li>\n<li><a href=\"https:\/\/www.sociallybuzz.com\/2024-social-media-marketing-trends\/\">https:\/\/www.sociallybuzz.com\/2024-social-media-marketing-trends\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Statistics 2024 Home \u00bb Stats \u00bb Digital Marketing Statistics Digital Marketing Strategy Stats 80% of digital marketers did not need to change client strategies due to 2023-2024 recession concerns &#8211; Media Valet 77% of marketing managers say stakeholder involvement in strategy is complex due to organizational management silos Search Engine Optimization Statistics Inbound [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Statistics 2024-2023 Stats, Facts and Trends w\/ Sources<\/title>\n<meta name=\"description\" content=\"These digital marketing statistics show where SMM, SEM, PPC, SEO, content and inbound marketing strategies trends for marketers in 2024-2023 with sources and facts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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