{"id":1933,"date":"2023-07-28T23:16:18","date_gmt":"2023-07-28T23:16:18","guid":{"rendered":"https:\/\/www.keystaragency.com\/?p=1933"},"modified":"2024-04-10T13:43:50","modified_gmt":"2024-04-10T13:43:50","slug":"seo-roi-statistics","status":"publish","type":"post","link":"https:\/\/www.keystaragency.com\/seo-roi-statistics\/","title":{"rendered":"SEO ROI Statistics 2024"},"content":{"rendered":"<h2>SEO ROI Statistics<\/h2>\n<p>Highlights:<\/p>\n<ul>\n<li>The average value per click for Google search traffic is $40.<\/li>\n<li>The <strong>average ROI ratio for SEO marketing is 22:1<\/strong>, equivalent to <strong>a 2,200% return<\/strong>.<\/li>\n<li><strong>Technical SEO has an ROI of 117%<\/strong>.<\/li>\n<li><strong>SEO leads have a close rate of 14.6%<\/strong>, while outbound leads have a 1.7% close rate.<\/li>\n<li>SEO<strong> content marketing strategies are 62% less expensive than outbound<\/strong> marketing but generates three times as many leads.<\/li>\n<\/ul>\n<h2>SEO ROI Stats for 2024-2023<\/h2>\n<ul>\n<li>Approximately 53% of traffic for a business typically comes from organic searches.<\/li>\n<li>Different types of SEO yield different ROIs. For example, Standard Content Marketing has a 16% ROI, while Thought Leadership Marketing, focusing on audience personas, tops the list with a 748% ROI.<\/li>\n<li>70-80% of users ignore paid search ads and prefer organic search results.<\/li>\n<li>The average click-through rate for the first position on Search Engine Results Pages (SERP) is 34.36%.<\/li>\n<li>57% of B2B marketers report that SEO generates more leads than any other marketing initiative.<\/li>\n<li>SEO is a key driver of online success, directly influencing a website&#8217;s ranking on search engine results pages.<\/li>\n<li>Despite challenges like Google&#8217;s frequent algorithm updates, millions of brands use SEO daily to enhance their businesses.<\/li>\n<li>SEO strategies are accessible to all, requiring practices like using long-tail keywords and optimizing websites for mobile.<\/li>\n<li>For each $1,000 spent on Google Ads, businesses report an average revenue of $2,000.<\/li>\n<li>The top 3 organic search results receive 75.1% of all clicks.<\/li>\n<li>Marketers with mature SEO programs are twice as likely to report a revenue lift between 10% and 20%.<\/li>\n<li>A 2.8% average increase in revenue is observed from investing in SEO.<\/li>\n<li>The average ROI for e-commerce SEO ranges between 700% and 900%.<\/li>\n<li>Small businesses see an average traffic increase of 30% within four months of investing in SEO.<\/li>\n<li>60% of marketers highlight inbound marketing (SEO, blog content) as their highest quality source of leads.<\/li>\n<li>61% of marketers prioritize improving <a href=\"https:\/\/www.keystaragency.com\/seo-services\/organic-seo-company\/\">organic SEO<\/a> presence as their top inbound marketing tasks.<\/li>\n<li>Organic search results are 5.66 times more probable to be clicked on as opposed to paid search results.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Key SEO ROI Facts, Trends, and Stats<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.keystaragency.com\/scottsdale-seo-company\/\">SEO<\/a> is a cornerstone of online visibility and directly impacts where a website ranks on search engine results pages. About half of a business&#8217;s traffic, precisely 53%, is often generated through organic searches. The appeal of SEO becomes more apparent when compared to other marketing strategies, as it is 62% cheaper than outbound marketing, yet it yields threefold more leads.<\/p>\n<p>An outstanding statistic is that the return on investment in <a href=\"https:\/\/www.keystaragency.com\/seo-services\/arizona-seo-company\/\">SEO marketing<\/a> is enormous, with the average ROI ratio at 22:1, translating into a jaw-dropping 2,200% return. Despite ongoing challenges, such as frequent updates to Google&#8217;s algorithms, countless brands use SEO daily to augment their businesses.<\/p>\n<p>Diversity in SEO methods can lead to varied ROIs. Technical SEO, which includes optimizing a website for mobile use, garners an ROI of 117%. More traditional content marketing lags a bit, with a 16% ROI. However, the Thought Leadership Marketing approach, which centers on audience personas, outshines all with a stunning 748% ROI.<\/p>\n<h2>More Statistics of ROI From SEO Marketing<\/h2>\n<p>The SEO landscape is accessible and intuitive, needing basic strategies like incorporating long-tail keywords and website optimization for mobile use. The evidence of <a href=\"https:\/\/www.keystaragency.com\/las-vegas-seo-company\/\">SEO<\/a>&#8216;s effectiveness continues beyond that. For example, the first three organic search results scoop up <a href=\"https:\/\/www.keystaragency.com\/google-ctr-statistics\/\">75.1% of all clicks<\/a>, with the first position on the SERP enjoying a 34.36% click-through rate.<\/p>\n<p>Interestingly, <a href=\"https:\/\/www.keystaragency.com\/seo-services\/ai-seo-company\/\">SEO leads<\/a> have a significantly higher close rate of 14.6%, as opposed to 1.7% for outbound leads. This superiority extends to the likelihood of clicks, where organic search results beat paid ones by a factor of 5.66. Even small businesses enjoy the <a href=\"https:\/\/www.keystaragency.com\/tucson-seo-company\/\">SEO<\/a> benefits, experiencing an average 30% surge in traffic within just four months of their investment.<\/p>\n<p>When considering Google search traffic, each click has an average value of $40. Additionally, SEO is highly prioritized among marketers, with 61% putting improving SEO and organic presence at the top of their inbound marketing tasks. It&#8217;s also worth noting that most users, between 70-80%, favor organic search results over paid ads.<\/p>\n<p>Businesses investing in Google Ads can expect a revenue of about $2 for every $1 spent. Generally, an investment in <a href=\"https:\/\/www.keystaragency.com\/tempe-seo-company\/\">SEO<\/a> correlates with a 2.8% rise in revenue on average.\u00a0 <a href=\"https:\/\/www.keystaragency.com\/seo-services\/local-seo-company\/\">Local SEO<\/a> programs double the likelihood of marketers reporting a revenue lift of 10% and 20%. Astonishingly, the average ROI for e-commerce <a href=\"https:\/\/www.keystaragency.com\/seo-services\/henderson-seo-company\/\">SEO<\/a> oscillates between a hefty 700% and 900%.<\/p>\n<p><strong>Cited Sources:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/blog.gitnux.com\/seo-roi-statistics\/\">https:\/\/blog.gitnux.com\/seo-roi-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/firstpagesage.com\/seo-blog\/seo-roi-statistics-fc\/\">https:\/\/firstpagesage.com\/seo-blog\/seo-roi-statistics-fc\/<\/a><\/li>\n<li><a href=\"https:\/\/www.businessdit.com\/seo-roi\/\">https:\/\/www.businessdit.com\/seo-roi\/<\/a><\/li>\n<li><a href=\"https:\/\/www.demandjump.com\/blog\/whats-a-good-roi-for-seo-benchmarks-and-statistics\">https:\/\/www.demandjump.com\/blog\/whats-a-good-roi-for-seo-benchmarks-and-statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.lawrencehitches.com\/seo-roi-statistics\/\">https:\/\/www.lawrencehitches.com\/seo-roi-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.lucatagliaferro.com\/post\/seo-roi-statistics\/\">https:\/\/www.lucatagliaferro.com\/post\/seo-roi-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/seo-roi\/\">https:\/\/www.semrush.com\/blog\/seo-roi\/<\/a><\/li>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/seo-roi\/\">https:\/\/neilpatel.com\/blog\/seo-roi\/<\/a><\/li>\n<li><a href=\"https:\/\/stratabeat.com\/roi-of-seo\/\">https:\/\/stratabeat.com\/roi-of-seo\/<\/a><\/li>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/digital-marketing-roi-statistics\/\">https:\/\/www.websitebuilderexpert.com\/grow-online\/digital-marketing-roi-statistics\/<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO ROI Statistics Highlights: The average value per click for Google search traffic is $40. The average ROI ratio for SEO marketing is 22:1, equivalent to a 2,200% return. Technical SEO has an ROI of 117%. SEO leads have a close rate of 14.6%, while outbound leads have a 1.7% close rate. SEO content marketing [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,8,1,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO ROI Statistics 2024-2023, SEO ROI Stats, Facts and Trends<\/title>\n<meta name=\"description\" content=\"See some amazing SEO ROI stats that shed light on how to justify marketing expenses to higher level executives, see budget trends and 2023 data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO ROI Statistics 2024-2023, SEO ROI Stats, Facts and Trends\" \/>\n<meta property=\"og:description\" content=\"See some amazing SEO ROI stats that shed light on how to justify marketing expenses to higher level executives, see budget trends and 2023 data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"KeyStar SEO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/KeyStar-Agency\/100083448376790\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T23:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T13:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/07\/seo-roi-stats.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Craig McConnel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/craigam336\" \/>\n<meta name=\"twitter:site\" content=\"@KeyStarAgency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig McConnel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/\"},\"author\":{\"name\":\"Craig McConnel\",\"@id\":\"https:\/\/www.keystaragency.com\/#\/schema\/person\/26222aedf7d93f4e5022817d3f8ab30e\"},\"headline\":\"SEO ROI Statistics 2024\",\"datePublished\":\"2023-07-28T23:16:18+00:00\",\"dateModified\":\"2024-04-10T13:43:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/\"},\"wordCount\":756,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.keystaragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.keystaragency.com\/seo-roi-statistics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.keystaragency.com\/wp-content\/uploads\/2023\/07\/seo-roi-stats.jpg\",\"articleSection\":[\"Google Business\",\"Search Advertisng\",\"Search Marketing\",\"SEO\",\"Statistics, Stats &amp; 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