TikTok User Statistics 2025

TikTok User Statistics 2024: Essential Facts and Figures

As TikTok becomes the most dominant app in the contemporary digital landscape, it’s critical to know the latest statistics and trends. Having this knowledge helps researchers, marketers, and companies adapt and make more informed decisions regarding their next strategies. Here are some of the most valuable statistics:

• TikTok Has Around 1.4 Billion Monthly Active Users
• Douyin Has 750 Million Users in China
• 40% of Gen Z Uses TikTok as a Search Engine
• Majority of TikTok Users Are Aged 18 to 24
• TikTok Users Spend 58 Minutes and 24 Seconds on the App
• @khaby.lame Has the Highest Follower Count
• Around 30% of Users Have a TikTok Shop
• Around 50.8% of TikTok Users Are Men
• 83% of TikTok Users Have Posted a Video
• 33% of TikTok Users Find News on the App

TikTok User Growth Trends

TikTok Has Around 1.4 Billion Monthly Active Users

The popular app started with around 55 million users in January 2018. Six years later, the app has amassed a user base that’s 17.5% percent of the global population — around 1.4 billion. This number accounts for 19.26% of the total number of internet users in the world. As the app continues to grow in popularity, this number is expected to continue rising.

Douyin Has 750 Million Users in China

TikTok is known by another name in its country of origin: Douyin. The app, which is under the parent company ByteDance, has around 750 million users in China. After China, the largest region that uses TikTok is Asia Pacific, with around 682 million users. Europe comes next with around 238 million active users. In North America, there are around 192 million users, which is still a considerable amount even with rising sentiments to ban the app.

40% of Gen Z Uses TikTok as a Search Engine

Almost half of Gen Z TikTok users utilize the app as a search engine. Younger people look for restaurants to eat, facts about a place, or reviews for a business via TikTok. One of the probable reasons for this shift is how this demographic prefers visually engaging content instead of links or blocks of text. Another reason is how the content is peer-generated, with influencers creating a sense of trust and relatability that connects them to users.

TikTok Demographic Statistics

The Majority of TikTok Users Fall Between the Ages 18 and 24

Most TikTok users belong to the Gen Z generation, with the highest number of users being 18 to 24 years old. This statistic reflects the fact that this age group is highly attuned to digital trends, values quick and engaging content, and prefers platforms that combine entertainment with information. Plus, the short-form content aligns with the consumption habits and short attention spans of this age group.

 

 

The Average TikTok User Spends 58 Minutes and 24 Seconds on the App

Recent statistics show that the average TikTok user spends 58 minutes and 24 seconds on the platform. This data shows a marked increase since 2023 when the average time was still 55 minutes and 28 seconds. As such, it’s safe to conclude that users are spending more and more time on the app. In fact, TikTok boasts the highest average spend time amongst other popular social media apps, trumping even Facebook, Instagram, and YouTube.

@khaby.lame Has the Highest Follower Count

Khabane “Khaby” Lame (user @khaby.lame) currently has the highest number of followers on the app, with around 162 million followers as of writing. The next two most-followed accounts are Charli D’Amelio (user @charlidamelio) and Bella Poarch (user @bellapoarch). Khaby Lame became famous because of his hilarious and relatable videos where he simplifies overly complicated life hacks without saying a word. His expressive reactions and straightforward approach to humor resonated with a global audience, making him a viral sensation and a beloved figure on TikTok.

Around 30% of Users Have a TikTok Shop

Among TikTok’s daily users, around 30% have set up their TikTok Shop. This integration allows users to seamlessly sell products directly within the app, transforming their TikTok profiles into mini e-commerce stores. Through the shop, users can monetize their content. They can offer products to their followers and earn money without having to use an external e-commerce website. As such, this feature has become a popular choice for influencers and entrepreneurs who want to tap into the app’s vast audience.

Around 50.8% of TikTok Users Are Men

In terms of gender, around 50.8% of TikTok users are men while the remaining 49.2% are women. This data suggests that the app has a fairly balanced gender distribution, cementing the idea that TikTok has broad appeal. Anyone, regardless of their gender, can access a wide range of content, from gaming and fashion to entertainment and sports.

83% of TikTok Users Have Posted a Video

Content creation rates are high on TikTok, with around 83% of users having uploaded at least one video. This data highlights the fact that the platform encourages active participation instead of passive consumption. There are plenty of featured integrations within the app that encourage video editing, such as editing tools, trending challenges, and music and visual effects. This active engagement fosters a sense of belonging and creativity, driving the viral nature of content and the platform’s rapid growth.

33% of TikTok Users Find News on the App

In connection with the use of TikTok as a search engine, many users also use the app to get their news. This statistic reflects the broader fact that the younger generations use social media platforms to get information about current events. TikTok may well be on the way to becoming a primary source of information, offering digestible videos that quickly capture the essence of the latest happenings. Marketers must consider that concise updates are preferred over detailed articles.

Wrapping Up: 2024 TikTok User Statistics That Matter

Knowing the latest trends and statistics in what’s arguably the biggest platform today helps researchers and companies adapt their strategies for TikTok. With the data we shared above, you can make more informed decisions when it comes to leveraging this popular platform. For additional information, please contact us today.