RedNote Statistics for 2025-2024

With concerns about data security and the detrimental effects of social media at an all-time high, TikTok has recently come under fire. As a result, the Chinese platform has been on the receiving end of much scrutiny, and unless the platform is sold by January 19, 2025, the platform will be banned in the United States.

With the ban imminent, many are in search of an alternative for engaging and dopamine-spiking short-form video content. Enter RedNote.

RedNote is a social media and video-sharing platform. Known in China as Xiaohonshu, the platform features short-form videos, much like its already internationally renowned and used counterpart.

However, can it be a replacement for TikTok?

How big is the platform’s following?

Who uses this RedNote and from where are many of the users?

We’ve got the facts and figures to answer these questions and more:

• RedNote has over 300 million monthly users.
• RedNote has become the App Store’s most downloaded social media application.
• 70% of RedNote’s users are urban women born after 1990.
• Americans make up nearly 30% of RedNote’s foreign user base.
• RedNote has generated $1 billion in revenue.
• RedNote has been valued at over $17 billion.
• RedNote has over 700,000 new users as of January 2025.
• There have been over 3.2 million RedNote downloads.
• The average US user is on RedNote 19 minutes longer than on TikTok.
• RedNote’s foreign user base is less than 1% of TikTok’s.

More RedNote Social App Stats

RedNote Boasts a Staggering 300 Million Users Monthly

We now know what RedNote is. The next question is how big it is. Even its domestic numbers are enough to show you how popular the social media platform is.

Touted as “China’s Instagram,” RedNote has a large number of users. According to recent data, there are over 300 million users on the app every month. This number may seem insignificant in comparison to that of Facebook and YouTube which have billions of users. However, at 300 million monthly users, RedNote surpasses the likes of Quora, Vimeo, and Discord.

Hence, with time, we can expect RedNote’s user base to grow, especially as the deadline for the TikTok ban draws near.

RedNote Has Become the Most Downloaded Social Media Application on Apple’s App Store.

RedNote is huge in China, and it’s beginning to make waves internationally. One of the signs that it’s doing so is its recent surge in popularity on Apple’s App Store.

As of January 2025, RedNote has surpassed TikTok and Instagram as the most downloaded social media application for short-form content. As we speak, it’s the number one downloaded application on the App Store and #34 on Google’s Play Store.

There are numerous factors behind RedNote’s surge in popularity. The most salient one is the impending US ban on TikTok, which would take place on January 19, 2025, unless ByteDance relinquishes control of the app.

With TikTok’s fate uncertain, more users are jumping ship to find alternatives. Right now, RedNote is the best one to rival and even replace TikTok.

70% of RedNote’s Users Are Young Urban Chinese Women.

RedNote boasts a large user base and is constantly growing both domestically and overseas. However, who mainly uses the Chinese social media platform? Recent data has the answer.

Based on 2024 market surveys, an overwhelming majority of the platform’s user base is female. More specifically, 70% of RedNote’s users reside in China’s tier-one cities and are women born after 1990.

Given these figures, it’s easy to see that RedNote’s user base is largely domestic. However, that doesn’t mean the platform isn’t growing beyond China’s shores. And to show that RedNote is a hit abroad, we move on to the next statistic.

Americans Make Up Nearly 30% of RedNote’s Foreign User Base.

RedNote is expanding its reach, and the proportion of Americans using the app shows just that. According to recent data, nearly 30% of RedNote’s total users are people in the U.S. Of this proportion, a significant percentage started out with TikTok and are turning to RedNote in search of an alternative social media and short-form content-sharing platform.

RedNote Has Generated Over $1 Billion in Revenue.

With a growing domestic and foreign user base comes growth in revenue, and this next statistic proves just that.

As of Q4 of 2024, RedNote’s profits have surged, growing to over $1 billion.

How did the Chinese-based platform generate this much profit? Within RedNote, there are numerous income-generating streams that are similar to Western-based platforms like feed ads. However, RedNote boasts other features like its online shops. Vendors in these shops can open stores and make sales from which RedNote takes a commission.

RedNote Has Been Valued at Over $17 Billion.

Since its founding in 2013, RedNote’s value has been on a meteoric rise, especially over the last few years. The platform’s value has reached an all-time high, reaching $17 billion as of Q4 of 2024.

Experts suggest that the platform’s value will only go up as the January 19 deadline draws near.

RedNote Has Over 700,000 Additional Users as of January 2025.

With the approaching January deadline, there has been a mass exodus of TikTok users looking for an alternative. As a result, RedNote has seen a surge in its foreign user base. In the first few weeks of 2025 alone, more than 700,000 new users have joined the platform. As you can imagine, most if not all of these new users are from the United States.

RedNote Has Been Downloaded 3.2 Million Times.

RedNote was founded in 2013. Since then, the application has witnessed a surge in its popularity. As its popularity grew, so did its downloads on various app marketplaces in China. Between 2013 and 2024, the application has been downloaded 3.2 million times.

This is a domestic statistic. However, as the clock ticks on TikTok, there’s likely to be a surge in downloads following the January 19, 2025 deadline. Time will tell if it’s curtains for TikTok or if RedNote will be the new destination for short-form content.

And speaking of short-form content, how long does the average U.S. user spend on the platform? This brings us to the next statistic.

The Average U.S. User Spends 19 Minutes More on RedNote.

On average, American users spend about 53 minutes on TikTok. However, there’s recent data that suggests that TikTok may not be as engaging as its emerging Mao-inspired counterpart.

Based on recent data from Fox Data, the average U.S. user spends 19 minutes more on RedNote. It just goes to show that RedNote may be a viable option for engaging social media content.

RedNote’s User Base Is Still 1% Less Than TikTok’s.

Right now, TikTok’s user base still dwarfs that of RedNote. In fact, if you count all of RedNote’s users, you’ll find that it’s not nearly as many as TikTok’s. The number of RedNote users is still less than 1% compared to TikTok, but that can change in the years to come.

Final Thoughts: The Clock Is Ticking on TikTok

RedNote is emerging as a worthy rival to the global phenomenon that is TikTok. Can this new sensation of a social media platform overtake its established counterpart? One thing is certain:

We’ll have to wait for January 19, 2025, to find out.