Google Maps Statistics 2025

Google Maps Statistics 2024-2025

There’s more to finding a desired business or service than knowing a company’s name and contact details. If you’re catering to a more local clientele, you’ll agree that a big part of online success is brick-and-mortar availability, and nothing speaks volumes of availability more than being on Google Maps.

Google Maps is a pivotal platform for business owners who wish to position themselves as the service to physically visit. In fact, the platform’s importance has made it another battleground for local SEO competition.

However, how many users are on it? How many businesses are using it to promote themselves? What’s the exact scope of this industry-shaping platform?

We answer these questions and more below.

Read on to get the latest facts and figures on Google Maps.

Here are the most current Google Maps statistics 2024:

• Over a billion users use Google Maps.
• Google Maps accounts for 67% of the map app market share.
• Over five million apps sync with Google Maps.
• There are 200 million businesses on Google Maps.
• The United States has the most Google Maps users.
• Over 68% of searchers trust Google 3-Pack results.
• Four in five users conduct local Google Maps searches.
• “Open now near me” searches grew by 400%.
• Google Maps is available in over 220 countries.
• Five countries have banned Google Maps.

Google Maps Is Used by at Least One Billion Users

To get an idea of how popular Google Maps is as a platform, you can just look at the number of people using it. As of 2024, there are over one billion Google Maps users worldwide. That’s an eighth of the world’s total population.

Given that Google and its associated platforms and apps only grow in popularity, we can expect this number to grow exponentially in the years to come. Of course, you may be wondering if Google Maps is the leading map app on the market.

So, is it? This brings us to the next statistic.

Over 67% of Map App Users Use Google Maps

If you’re asking whether or not Google Maps is the leading map app, this next statistic will answer your question.

According to data from Enterprise Apps Today, over 67% of map application users choose Google Maps over other similar apps. Because of the majority of users on Google Maps, there are several implications for marketers. Among them is the importance of having businesses listed on the platform.

When you list a business on Google Maps, you’re essentially maximizing potential traffic. Hence, if you’re thinking of which navigation apps to be on, look no further than Google Maps.

Besides, many navigation apps will likely piggyback off Google Maps anyway.

More on that in the next statistic.

Over Five Million Apps Have Google Maps Integrations

These days, applications are leveraging APIs from larger platforms. Among the API integrations that have been ubiquitous in most apps is Google Maps.

2024 data from World Metrics suggests that Google Maps is in more than five million applications. This means that if you’re using an app that has navigation or locating features, there’s a chance that its data comes from Google Maps.

There Are Over 200 Million Listed Businesses on Google Maps

Search engines, particularly Google, have long been the places to be for any marketer looking to drum up some business online. However, over the years, Google Maps has attracted a large number of businesses, with over 200 million in its listings.

The massive number of listed businesses speaks volumes of two things. First, it’s an indicator of how steep competition is, particularly for brick-and-mortar searches.

Second, it just goes to show that more and more people are looking for businesses that are physically within reach.

The United States Ranks First in Google Maps Usage

It’s increasingly clear that Google Maps tops the charts as the most widely used map app today. However, you may be curious about where the app is used most. This next statistic has the answer.

According to Built With, the United States has the most number of Google Maps users on the planet. With a staggering 2,639,400 daily users, the U.S. is the number one user of Google Maps, followed by India, the United Kingdom, and Germany.

Over 68% of Searchers Trust Google Pack-3 Results

Looking at the aforementioned Google Maps Statistics for 2024, many would be under the impression that simply being on Maps is a surefire way to generate online and physical traffic. Unfortunately, as with all things SEO-related, it’s all about being visible. The same applies to Google Maps, particularly with its 3-Pack feature.

The new 3-Pack feature is otherwise known as the Local Pack and displays the top three businesses for a particular search. According to Red Local SEO, the top three results get the most clicks and traffic because they’re trusted by over 68% of users.

To rank in the 3-Pack results, traditional SEO best practices can cover most of your bases. However, you’ll easily stand out from your competitors when you optimize specifically for local searches.

The next statistic explains why.

Four in Five Users Conduct Local Searches Using Google Maps

It’s no secret that Google Maps helps consumers find the services they need. However, did you know that most searches on Maps are local searches?

Data cited by Backlinko suggests that four out of five users use Google Maps to search for local businesses. With most users looking for nearby businesses and services, your best bet would be to keep your local online directory listings up-to-date and optimize for local searches.

Of course, from a keyword standpoint, planning and creating your content around the “near me” tag may seem like an easy strategy to resort to. Before you start adding this to your listings, structured data, and meta tags, you may want to look at the next statistic.

The New Local SEO Tag: “Open Now Near Me” — Searches Up by 400%

For the longest time, the “near me” tag has been a mainstay for local SEO. However, if you’re looking to separate yourself from other millions of businesses on Google Maps, you may want to optimize around the “open now near me” tag.

Why? Because search volumes for this keyword have gone through the roof in 2024, surging by as much as 400%.

Google Maps Is Available in Over 220 Countries

The U.S. may top the charts for having the highest number of Google Maps users. However, that doesn’t mean that Maps isn’t popular in other countries.

According to a recent Google report, Google Maps is available in over 220 countries across several continents. It just goes to show you that this platform is slowly making its way into daily life for millions around the globe.

Google Maps Is Banned in Five Countries

However, not every country seems eager to jump aboard the Maps bandwagon. As of early 2024, Google Maps (along with other Google apps) is outlawed in five countries. These countries are:

• North Korea
• Syria
• Iran
• Vietnam
• China

There are numerous reasons for the bans in the countries mentioned. One of them is to boost the use of local navigation apps.

For example, Vietnam bans Google Maps in hopes of promoting similar locally developed navigation platforms. The same is true for China, where engines like Baidu and WeChat are the go-to tools for everyday users.

Key Takeaways

Google Maps is officially the navigation and business location tool for much of the world today. While some countries remain on the fence about adopting it, Maps enjoys massive use and appeal for much of the world.