1 Dental Office (Privately owned by Doctor) Case Study — Jan–Sep 2024 1st 9 months (still an existing client)
Clicks (Sep 2024)
7,890
↑ 493× from Jan 2024
Impressions (Sep 2024)
536K
↑ 9,745× from Jan 2024
Keywords ranked
16,863
↑ from 16 in Jan 2024
Page-1 keywords
5,265
↑ from 1,568 in Mar 2024

Clicks & Impressions over time

Monthly organic traffic growth — Jan 2024 through Sep 2024
Clicks Impressions (÷ 100)
Clicks — Jan: 16, Feb: 24, Mar: 316, Apr: 496, May: 2480, Jun: 3380, Jul: 4980, Aug: 6710, Sep (est): 7230, Sep: 7890.

Average position over time

Lower = higher on Google. Best sustained position: 16.5 in Aug 2024, with a strong improvement trend from 36.3 in Mar 2024.
Position — Jan: 15.2, Feb: 31.5, Mar: 36.3, Apr: 35.9, May: 26.2, Jun: 22.4, Jul: 16.6, Aug: 16.5, Sep: 17.2, Sep2: 18.

Keyword ranking breakdown

Sep 2024 snapshot by position tier
Top 3
3,707
Top 5
4,349
Page 1
5,265
Top 20
5,907
Total
16,863

Average CTR by month

CTR grew every month from Apr 2024, reaching 1.5% by Sep 2024
CTR — Jan: 29.1%, Feb: 7.1%, Mar: 0.6%, Apr: 0.6%, May: 0.8%, Jun: 0.9%, Jul: 1.0%, Aug: 1.1%, Sep: 1.2%, Sep2: 1.5%.

Total keywords ranked over time

Explosive initial indexing in Mar 2024, with sustained growth reaching 16,863 keywords by Sep 2024
Keywords — Jan: 16, Feb: -, Mar: 6566, Apr: 5776, May: 14562, Jun: 13743, Jul: 12817, Aug: 12960, Sep: 15733, Sep2: 16863.

Month-by-month highlights

Mar 2024
Clicks +1,217% Impressions +15,269% Keywords +40,938%
The single biggest indexing event of the campaign. The site went from near-invisible to 6,566 ranked keywords and 52,100 monthly impressions virtually overnight, setting the foundation for all future growth.
May 2024
Clicks +400% Impressions +432% Keywords +152%
Second major breakout. Clicks quadrupled to 2,480, impressions jumped to 308,000, and keyword visibility more than doubled to 14,562 — confirming sustained algorithmic momentum rather than a one-time spike.
Jun 2024
Clicks +36% Page-1 kws +74% Position 22.4
Page-1 keyword count nearly doubled from 3,028 to 5,265. Average position improved sharply to 22.4, translating impressions into consistent click traffic as more content entered competitive SERP positions.
Jul 2024
Clicks +47% Impressions +41% Position 16.6
Average position broke into the mid-teens for the first time — a meaningful threshold for click capture. CTR improved to 1.0%, crossing the 1% mark and signaling that ranking quality, not just volume, was improving.
Aug–Sep 2024
Clicks +35% / +8% / +9% CTR 1.1% → 1.5% Top-3 kws 3,707
Steady compounding phase. Position stabilized around 16–18 while CTR climbed consecutively every month, finishing at 1.5% — the campaign's highest rate. Over 3,700 keywords ranked in the top 3 by close of period.
Data sourced from Google Search Console  ·  Jan 2024 – Sep 2024  ·  All metrics represent 30-day rolling windows