Bluesky Statistics 2025

Bluesky Statistics 2024-2025

Among the many alternatives to X (formerly Twitter) that have come out in recent years, Bluesky has become one of the most promising websites. This “town square” microblogging website has seen a surge of users in the latter half of 2024 as more and more people decide to leave X for a variety of reasons. How much has the site grown since the mass migration? Which countries, gender, and age groups are using Bluesky the most? In this article, we discuss Bluesky statistics 2024 to help you gain more insight into the app.

• Daily Usage Has Climbed by 500% Since the U.S. Election
• Bluesky Has Reached 20 million Users in November
• Bluesky Was the No. 1 Downloaded App in the U.S. App Store
• Bluesky Usage Among Android Users is up by 360%
• 69.63% of Bluesky Users are Male
• Most Bluesky Users Are Aged 25 to 34
• Brazil Took Up 85% of Bluesky Users in October
• The Average Bluesky User Spends 1 Minute and 24 Seconds
• 64.6% of Bluesky’s Online Traffic Comes From X
• UK Bluesky Users Have Risen by 350%

Bluesky Stats, Facts and Trends: Social Media Taking Over X

Daily Usage Has Climbed by 500% Since the U.S. Election

Since the U.S. election, usage of Bluesky has surged 500% per day. This surge in traffic came after 115,000 users on X deactivated their accounts. The platform, owned by Elon Musk, has faced controversy for being used as an extremist propaganda website. Bluesky, promising moderated content, a decentralized platform, and more control over what users see on their timelines, became an ideal alternative for people who no longer want to participate in Musk’s platform.

Bluesky Has Reached 20 million Users in November

Compared to X (which has 586 million users) and Threads (200 million users), Bluesky still has a small number at only 20 million. However, the number is significant given that the platform had only nine million in September 2024. Threads easily gained traction because it was easier to create an account and integrate it with the rest of the Meta platforms. On the other hand, X has been around since 2006 as Twitter, having had almost two decades to amass its user base to its current numbers.

Bluesky Was the No. 1 Downloaded App in the U.S. App Store

Since November 13, Bluesky has remained the number one most-downloaded app in the U.S. App Store. Apple uses an array of metrics to determine rankings, such as the number of installs and the pace of installs. Given these metrics, it’s clear that more and more people are becoming curious about this social media platform, especially among iOS users. On the other hand, Threads ranks at No.4 while X is trailing far behind at No.41 as of writing.

Bluesky Usage Among Android Users Is Up by 360%

Compared to the first half of the year, Bluesky has risen by 360% in usage among Android phone users globally. This rise initially started during the temporary ban of X in Brazil. However, the trend has continued during the latter half of 2024. In fact, the app has copped the second spot for the most downloaded app on Google Play Store as of writing. It’s safe to assume that internet users all over the world are actively trying out X alternatives like Bluesky in the wake of the controversies and government bans that the former has been experiencing.

69.63% of Bluesky Users are Male

There are more male Bluesky users than female, with only 30.37% female users per the latest data. This huge demographic split indicates that Bluesky is currently more favorable to male-identifying users. If the numbers don’t balance out in the next few years, then the platform may have content and features that are geared more toward this demographic. For marketers and developers, this data highlights the importance of understanding user demographics to tailor strategies and foster a more inclusive community for a broader audience.

Most Bluesky Users Are Aged 25 to 34

Another insightful piece of data regarding the users of Bluesky is that most of them are aged 25 to 34 (33.7%), followed closely by users aged 18 to 24 (26%). These age groups are the late millennials and the entirety of Gen Z, showing that these demographics are among the most active internet users. Given this information, marketers must follow strategies that appeal to these age groups when launching Bluesky marketing campaigns.

Brazil Takes Up 37.70% of Bluesky Users

Since the Brazilian government banned X in the country, it’s not surprising that Bluesky has the highest number of users in this country, making up 85% of the total number of active accounts in October. The numbers balanced out in November, with the country home to 37.7% of all users. The U.S. comes a close second at 25.62% while Japan trails behind with 8.65% of users.

Attempts at government intervention on social media apps must be considered by marketers before launching campaigns. While Brazil’s actions were on the more extreme side, we must remember that the U.S. has an impending ban on TikTok in January 2025. There also calls for banning X in the EU because of allegedly breaking laws regarding the spread of misinformation and illegal content. Bluesky, once it opens up to advertisers, can become a powerful platform in such territories.

The Average User Spends 1 minute and 24 Seconds on Bluesky

Bluesky users spend less than two minutes on the site per visit, not per day. This data indicates that the platform is still struggling to maintain the attention of users. Even so, this number may change in the near future as more and more people sign up and increase the number of content published per minute. Additionally, as the platform introduces new features or refines its user experience, it may encourage longer engagement times. Monitoring these trends will be key to understanding Bluesky’s growth trajectory and user retention efforts.

64.6% of Bluesky’s Social Media Traffic Comes From X

It comes as no surprise that most of Bluesky’s social media traffic comes from X, taking up 64.6% of total mentions. The dissatisfied users of X market Bluesky on the platform, mentioning their username accounts so their current roster of followers can sign up on Bluesky and follow them there. This organic promotion highlights Bluesky’s position as a potential alternative to X, driven by users actively seeking a different social media experience.

UK Bluesky Users Have Risen by 350%

Similar to how user numbers rose in the U.S. after the 2024 election, the number of Bluesky accounts also increased by 350% in the UK. The rise is also reflective of the growing interest in alternative social media platforms amidst political events and public discourse. UK users want a new online space where they can discuss and share opinions.

Wrapping Up: 2024 Bluesky Statics

As Bluesky continues to grow, marketers must remain aware of the latest data regarding the social media platform and how they can leverage the insights for upcoming marketing campaigns. In the near future, the app may finally open to advertisers, offering a new space to engage with target audiences.